Gabriel, a Savoyard farmer, is living a daily life full of habits, until the routine starts falling apart giving us a glimpse of the coming downfall.

Mr K works hard in a cramped office. He produces advertising posters for "Pastagel", a big company peddling a miraculous product to keep your hair fabulous all day long.
Desperate to look like his colleagues, Mr K does his best to look clean and sharp but infuriatingly his rebellious hair just doesn’t stay in place...
One night he is visited by a strange apparition, the spitting image of Mr K with a face striped like a tiger. From this moment, his organised existence is sent into disarray.