Mr K works hard in a cramped office. He produces advertising posters for "Pastagel", a big company peddling a miraculous product to keep your hair fabulous all day long.
Desperate to look like his colleagues, Mr K does his best to look clean and sharp but infuriatingly his rebellious hair just doesn’t stay in place...
One night he is visited by a strange apparition, the spitting image of Mr K with a face striped like a tiger. From this moment, his organised existence is sent into disarray.
Jean-Jean Arnoux created a series of funny short films for the city of Brussels, helping them to spread the message of a green town where polluting cars are no longer accepted.
Agency: TBWA Bruxelles
Direction, storyboard and design: Jean Nicolas Arnoux
Animation and compositing: Jean Nicolas Arnoux and Antoine Picoche.
Producer: Jean-François Bourrel
Line Producer: Mélanie Parisi
The agency TBWA Brussels brings in -U- & Jean-Jean to direct the McDonald’s Belgo latest campaign.
This genuine hamburger is made by and for Belgians based on the consumers’ favorite flavors: crispy bacon, Maredsous cheese and “gun bread”, a number 1 in Belgium...
A burger looking like Belgians? TBWA Brussels suggests presenting it as the average Belgian man, through different scenarios, as an allusion to the typical Belgian surrealism. It’s up to -U- & Jean-Jean to create the comic yet chic enough universe to convey this surrealism.
-U- & Jean-Jean work on the graphic design, direction and music choices to highlight the Belgo on a humorous tone complying with the brand’s spirit.
The result: a fresh campaign endowed with a slice of absurd humor, -U- & Jean-Jean’s specialty.
Directors: -U- & Jean-Jean
Agency: TBWA brussels