NIKE - DON'T CALL ME PRECIOUS
Ben Brand
Most parents are overprotective by default. They’ll do anything in their power to defend their little ones. But there comes a time when they have to (figuratively) cut the umbilical cord and let their kids act independently, even if that means they will hurt themselves (although unintentionally).
In a bid to stop parents from treating their children like babies, Nike China developed a campaign which sees four real-life child athletes such as a runner, boxer, footballer, and basketballer—all aged between 10 and 13 years old—ask for independence.
Producer: PLAYFULL SHANGHAI
Creatives: R/GA SGANGHAI,
Director: Ben Brand
DOP: Paul Ozgur
Grading: Nightshift Paris, Gabriel Portier
Special thanks: Eddy Paris
Adidas Glitch
Louise & Irwin
We follow Paris Saint Germain player Presnel Kimpembé evolving in an urban scenery by night, showcasing the new sneakers by Adidas.
For the production of Glitch, shot in Villiers-Le-Bel, the directors challenged themselves by shooting simultaneously with multiple techniques, using VHS, thermal camera and a drone. Instead of recreating these effects in post-production, Louise & Irwin gave a realistic feel to the film.
Agency: We Are Social
Executive creative director: Thomas Guilhot
Group account director: Nicolas Souffleur
Account director: Leo Temsamani
Creative director: Julien Thibon
Agency Producer: Cécile Ousset, Alexandra Marik
Production: Eddy
Executive producers : Jean-François Bourrel, Corry Van Rhijn
Line Producer : Maud Folléa
Production coordinator : Maxime Fossen
Production interns : Anais Avril, Cosima Sales
Location managers : Olivier Barges, Mathieu Tanguy
Directors : Louise Ernandez, Irwin Barbé
First Assistant Director : Nicolas Guy
Second Assistant Director : Aurélien Chevalarias
D.O.P : Luis Arteaga
Assistant camera : Martin Laugery, Céline Erb
Drone Operator : Benito Kouevidjin
Steadycamer : Benjamin Fatras
Key Grip : Brice Bourdet
Grip : Aurélien Gabory
Fashion designer : Dabby Naval
Assistant fashion designer : Noémie Beltran
Make up : Cindy Leroux
Set designer : Adrien Ernandez
Props master : Julie Plumelle
Set design assistant : Lola Baumann
VFX: Everest Studio
Sound Design & Music: Capitaine Plouf
Post-production : Nightshift
Post-production manager : Clémence Cornac
Editing : Irwin Barbé, Louise Ernandez
Colour grading : Caíque de Souza
Music Composer : Chefscout
#IBW
Rococo
SportChek - Is It Enough?
Lloyd Lee Choi
A new, heart-stopping TVC by Lloyd Lee Choi.
Director: Lloyd Lee Choi
DOP: Oliver Millar
Production Company: Skin & Bones
Format: Alexa XT
Montañas Aquietadas
Axel Byrfors
Leroy Merlin
Adriano Falconi
Automatico
Axel Byrfors
FDJ - Sport
Adriano Falconi
Veritas
Rococo
Prod. Company: Rococo Content
Client Veritas
DOP: Sander Vandenbroucke
Editor: Ward Geerts
Art Direction: Javor Malehounov & Marilyn Blondé
Grading: Kene Illegems
