Jean-François Bourrel

Founder & Managing Director

Nicolas de Rosanbo

Founder & Executive Producer

Emilie Walmsley

Executive Producer

Alexandra Roussel

Executive Senior Producer

Corry Van Rhijn

Executive Producer

Stella Ramsden


Jonathan Zahut


Céline Vanlint

Cinema Creative Development

Bruno Recorbet

New Business

Margaux Triniac

Office Manager

Maxime Baillet

Cinema Business Affair

Hadrien Penavaire



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About us


McDo Belgo


The agency TBWA Brussels brings in -U- & Jean-Jean to direct the McDonald’s Belgo latest campaign.

This genuine hamburger is made by and for Belgians based on the consumers’ favorite flavors: crispy bacon, Maredsous cheese and “gun bread”, a number 1 in Belgium...

A burger looking like Belgians? TBWA Brussels suggests presenting it as the average Belgian man, through different scenarios, as an allusion to the typical Belgian surrealism. It’s up to -U- & Jean-Jean to create the comic yet chic enough universe to convey this surrealism.

-U- & Jean-Jean work on the graphic design, direction and music choices to highlight the Belgo on a humorous tone complying with the brand’s spirit.

The result: a fresh campaign endowed with a slice of absurd humor, -U- & Jean-Jean’s specialty.


Directors: -U- & Jean-Jean
Production: ChezEddy
Agency: TBWA brussels
Client: McDo