Jean-Jean

Jean-François Bourrel

Founder & Managing Director

jeff@eddy.tv

Nicolas de Rosanbo

Founder & Executive Producer

nicolas@eddy.tv

Emilie Walmsley

Executive Producer

emilie@eddy.tv

Alexandra Roussel

Executive Senior Producer

alexandra@eddy.tv

Corry Van Rhijn

Executive Producer

corry@eddy.tv

Stella Ramsden

Producer

stella@eddy.tv

Jonathan Zahut

Producer

jonathan@eddy.tv

Céline Vanlint

Cinema Creative Development

celine@eddy.tv

Bruno Recorbet

New Business

bruno@eddy.tv

Margaux Triniac

Office Manager & Jobs

margaux@eddy.tv

Maxime Baillet

Cinema Business Affair

maxime@eddy.tv

Hadrien Penavaire

Producer

hadrien@eddy.tv

About us

Jean-Jean

McDo Belgo

Jean-Jean

The agency TBWA Brussels brings in -U- & Jean-Jean to direct the McDonald’s Belgo latest campaign.

This genuine hamburger is made by and for Belgians based on the consumers’ favorite flavors: crispy bacon, Maredsous cheese and “gun bread”, a number 1 in Belgium...

A burger looking like Belgians? TBWA Brussels suggests presenting it as the average Belgian man, through different scenarios, as an allusion to the typical Belgian surrealism. It’s up to -U- & Jean-Jean to create the comic yet chic enough universe to convey this surrealism.

-U- & Jean-Jean work on the graphic design, direction and music choices to highlight the Belgo on a humorous tone complying with the brand’s spirit.

The result: a fresh campaign endowed with a slice of absurd humor, -U- & Jean-Jean’s specialty.

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Directors: -U- & Jean-Jean
Production: ChezEddy
Agency: TBWA brussels
Client: McDo