It’s our great pleasure here at Eddy to participate in the historic alliance of two iconic luxury brands, Tag Heuer and Porsche, with the delivery of a striking new film directed by Maxime Bruneel as part of a campaign masterminded by DDB Paris. ‘Tangents’ is an homage to the story of two world-famous names whose parallel trajectories are about to come together in an exciting new adventure. It’s a true collaboration born from their shared history in precision timekeeping and prestige motorsports, developed over decades on some of the world’s most challenging racetracks and on the wrists of drivers who were the very embodiment of Jack Heuer’s motto, “Time doesn’t stop. Why should we?”