The agency TBWA Brussels brings in -U- & Jean-Jean to direct the McDonald’s Belgo latest campaign.
This genuine hamburger is made by and for Belgians based on the consumers’ favorite flavors: crispy bacon, Maredsous cheese and “gun bread”, a number 1 in Belgium...
A burger looking like Belgians? TBWA Brussels suggests presenting it as the average Belgian man, through different scenarios, as an allusion to the typical Belgian surrealism. It’s up to -U- & Jean-Jean to create the comic yet chic enough universe to convey this surrealism.
-U- & Jean-Jean work on the graphic design, direction and music choices to highlight the Belgo on a humorous tone complying with the brand’s spirit.
The result: a fresh campaign endowed with a slice of absurd humor, -U- & Jean-Jean’s specialty.
Directors: -U- & Jean-Jean
Agency: TBWA brussels